What is a trade mark?
A trade mark is used to distinguish the goods and/or services of your business from those of other businesses. A trade mark can be almost anything, such as a letter, word, name, signature, slogan, logo, label, shape, colour, sound, scent, or any combination of these.
A registered trade mark provides you with an exclusive right to prevent others from using the same or similar trade mark. Registered trade marks can last indefinitely as long as the trade mark is used and renewed every 10 years.